What are macros?

I’m glad you asked.

A simple definition would be “the correct amount of proteins, fats, and carbs a person needs to function at their optimal level per day.”

These numbers equal a calorie count that YOUR body needs to reach the goals you want. We determine your macros based on your lifestyle and your genetics. When done correctly, they are entirely fail-proof and 100% individualized for personal success.

Knowing the macros that your body must reach every day allows you the freedom to choose what foods you want to eat to reach your protein, carbs, and fats.

Macros do consist of discipline and preparation. Though it gives people the freedom to choose how to eat their macros and prevents guilt, they are not 100% eat all that you want. We like to call it flexible dieting because macros do not restrain people from any food; instead, they teach opportunity cost.

This is determined based on how much an individual has already consumed that day. We use a system called the 80-20 plan.

80% of the time we eat pretty clean and the other 20% we eat sweets and cereal. This has helped us stay healthy and enjoy life, all while keeping our macros shame-free.